4 Web Trends To Pay Attention to in 2016

July 1, 2016

The field of web design is always changing and as trends quickly become passe, new web trends are becoming staple features. With best practices, tools and workflows adapting all the time, to remain efficient it is important to recognise the latest web design trends that will generate influence for a while as opposed to a quick passing craze. This blog highlights the most influential web design trends of 2016 that will be here to stay for the foreseeable future.

Hero Images

Hero images offer one of the best ways to capture a user's attention from the get go and show them a website's most valuable content. It is the first thing a user sees on a website, the first thing they will draw an opinion from about your brand and the first thing that will help them decide if they want to stay or bounce. HD Hero images need to have three essential features:An impressive and eye-catching imageWell-crafted copy that communicates the relationship between the image and the brandA strong call to action to guide the user.

Card Layouts

A combination of a mobile-first formats and Pinterest have driven the popular Card Layout design style. Typically, the card layout is used to present both text and images in a square or rectangular shape. They make it easy to re-organise for different device breakpoints and this flexibility makes this format attractive, especially for websites with large amounts of content. The shape and design of these containers also helps to provide a consistent user experience.

Material Design

Material design is a visual design language designed by Google that combines the basic principles of design with innovation. The goal of this initiative is to allow for a unified experience across all platforms and device types with the aim to create elegant designs focused primarily around UX. Material Design Lite, announced in July 2015, is slightly more lightweight in terms of the code and hopes to make it easier to append the look of Material Design to websites. Material Design Lite doesn't rely on a specific framework, so designers can still use front-end tools.


Each time a user changes a setting on their phone, syncs their device, sets an alarm or sets their status in Facebook they are engaging with a microinteraction. They are everywhere - in appliances in our homes, the apps on our phone and so on. Microinteractions are good to help finish a single task, to connect devices together, to adjust a setting and so on. Microinteractions are very important and typically separates the good from the great. If they are done well, they make the user's life easier and more fun. Microinteractions will continue to be an important factor in user experience design as developers optimize microinteractions on websites to be more human.

So there we have it. Hopefully the above helps you to focus on the web trends that will be the most impactful this year.

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Let an experienced company for web design in Dubai like Prototype worry about these design trends so you can focus on your business. Talk to us for a free consultation.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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