Caught in the Web [Computer News Middle East]

November 5, 2011

   With increased use of the Internet, organisations worldover have realised the infinite benefits and challenges associated with using this channel. The Middle East particularly, is experiencing an explosive growth in e-commerce and e-banking services. Pallavi Sharma goes behind the scenes to understand what drives the Web culture and how best it can be improved.

""How Prototype does a blog for SEOblog/how-prototype-does-a-blog-for-seoWed Oct 26 2011 04:00:00 GMT+0400 (Gulf Standard Time)NewsAlexThis blog is one of those blogs that we do purely for the purpose of

This blog is one of those blogs that we do purely for the purpose of SEO. The one that you know is only for SEO because of the keyword rich phrases and shameless self-promotion. Throughout this blog you will see Digital Agency in Dubai used, maybe 4 or 5 times and several reasons why Prototype is awesome. Oh, and you might also take away some SEO tips and reasons why Prototype is awesome wait we already said that


Would you like your brand to be awesome? We think we know the answer to that question. However, awesome isnt just a buzzword. It isn't even a state of mind. It's a habit made possible through the hard work of our capable and professional men and women here at Prototype a leading digital agency in Dubai.


Of course we're sure you've heard that word 'leading' before so let us be clear about what we mean. Our expertise touches on a little bit of everything in bespoke digital solutions. You might approach us with an interest in web design or development application development mobile app development motion graphics or perhaps a social media campaign. Then we'll apply the ideas and technology needed to make that initial sketchy vision a full-blown functioning reality.


Naturally when you approach a digital strategy agency in Dubai whatever your request you will want to achieve a healthy return on your investment. That means that the end result will need to connect with your customer communicating all of the right messages that fit in well with your brand values and make you distinctive in your industry. We'll cater for all of these basics while generating fresh and vibrant ideas that are absolutely relevant to the digital world that exists right now.

Constant Evolution

It is a well-worn clich�� that the company that stays still is actually going backwards but it nonetheless rings true in the case of the ever-shifting digital landscape. Your firm needs to seem both new and in constant evolution just like your competitors and the wider market. To that end you need the services of a digital agency in Dubai that truly leads its industry in the digital strategies and interactive solutions that it provides.

It's nearly over

Prototype knows about all of the components that are essential to a successful digital strategy. You require an interactive agency by your side with a focus on digital multi-channel and cross-device solutions with a team that possesses the broadest range of the most relevant and up-to-date skills. Above all else you'll want to work alongside passionate perfectionists in digital media who won't let anything leave the studio unless it lives up to the very highest quality standards.

One last thing.

Contact Prototype now to learn more about the solutions that we can provide as a premier digital agency in Dubai.

So there you go we have successfully SEO'd our blog. Here are some tips if you need to do the same:

  • Target Key Phrase: Ours was 'digital agency in Dubai' - choose yours.
  • Make sure your page title includes your entire keyword phrase.
  • Include your target key phrase 2-3 times or more in your copy.
  • Create a winning page description including yes you got it your keyword phrase.

""Social Media for the Finance Sector'blog/social-media-for-the-finance-sectorMon Oct 24 2011 04:00:00 GMT+0400 (Gulf Standard Time)Social MediaAlexSocial Media (in theory) is a technology for sharing information and enabling conversations between people in an easy and social mannerblog2011-10-24-social-media-for-the-finance-sector1.jpg


   Social Media (in theory) is a technology for sharing information and enabling conversations between people in an easy and social manner - definitely seems like a good place for you to be for various reasons:

   When we talk about modern marketing-techniques - we think Social Media (SM) - because - it helps promote your brand and products, allows you to have direct conversations and build relations with your customers. It drives traffic, and even helps in your SEO while building your online profile and reputation. Most importantly, anything on social media spreads across the community like a virus and is a cost-effective way to get quick visible results.

   But, just being present on social media, will not benefit your business - interaction is vital. Sometimes it seems��easier for brands like Red Bull, L'Oreal, Skittles or Coca-Cola to engage and��attract a fanbase, but what about the finance industry? While financial companies need to draw and re-draw their strategies to reach out to their prospects in such a competitive market - social media may not always be on the daily agenda. This is justified as there are several restrictions for financial institutions legally and ethically.

   However, using a more functional marketing approach, which will bring better results and will eventually result in a greater brand affinity, can help brands to spread the word about their products online.��

   First, educating consumers, as well as children is something that has not yet been focused on in the regional finance sector. While adults are not all financial advisors and would appreciate a little help to understand finance terms or products, children who are the customers of tomorrow are not considered to be part of the marketing demographic, while we believe there is a huge potential. Both from a direct and indirect marketing approach.

   Another key point we believe is social personas - this is not only about creating key influences, but more about cross selling opportunities. For instance, what information are you presenting to the 24 year old businessman on your Facebook page and what products are you selling to the 35 year old housewife? And if you are a marketer of the future and you have already written off demographics all together -��this part becomes even more important, because now you are dealing with real people online.

   The needs of every business and sector is unique and different to each other - therefore, below is a small presentation for financial institutions with some ideas and inspiration on how to market products and brand online using what we call, a more functional marketing approach.


   Presentation on Social Media for the Finance Sector from Prototype Interactive on Vimeo.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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