CES Round-up - What did we learn from CES 2015

January 12, 2015

This year Prototype Digital Transformation Consulting team member, Kate, was able to attend the Consumer Electronics Show at the Last Vegas Convention Center in the United States. The event attracted 170,000 industry professionals, there was 2.2 million net square feet of exhibit space featuring more than 3,600 exhibitors and this included a record number of startups. The convention showcased all the latest in greatest innovations from driverless cars, follow-me drones and more health and fitness gadgets than you could know what to do with. This blog highlights some of the major takeaways from the annual show.

Data, data, dataSat amidst the buzzing conference rooms in the new C-Space area at CES, one thing was ringing through in every keynote. Data is one of the most important things to business right now. One thing rang through in most of the talks - business struggle with knowing what to measure when it comes to all the data available at our fingertips. It was resoundingly clear that 2015 will see an evolution in data measurement for businesses especially with the growth of wearables on the market.

Tech. It's getting personal.Continuing with the wearables thread, technology such as fitness bands, Google glass, smart watches and even smart clothing is making tech really personal. Users can monitor everything in their daily life, from their heart rate to the temperature on their boiler at home. Parents can monitor their children's whereabouts and see them get home from school on their smartphone. Users' personal lives can be monitored and with this comes more data. Marketers will be about to use this data to personalize messages and deliver the most relevant communications at the correct time and place.

Software vs. HardwareIt goes without saying that CES is an event brimming with innovation and new products however there was a sense that software will take precedent over hardware innovation in the next year. Perfecting how the multitude of new devices available on the market will work best for the user will be most important to businesses and big players in the tech field. Drones were out, en masse, at CES, each one offering a new experience for users. The Nixie attaches to your wrist and when you want it to, takes flight to video you from above. Awesome to some, terrifying to others, the Nixie is just one example of how businesses are approaching new tech from many angles.

ConnectivityThe future is going to be connected and by this we mean, our car will be connected to our thermostat which will also be connected to our appliances and our pet and our heart rate and so on. Samsung said that all of its products will be connected by 2020. The power of all these interconnecting devices will be valuable to marketers as they can program mobile app alerts to cultivate stronger relationships with customers. As the Internet of Things continue to expand in scope, this connectivity will only grow and grow.

This is just a snapshot of takeaways from an event that is breathtakingly huge. Tune in next time when we will take a closer look at mobile, wearables and the best in innovation.

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Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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