Choosing The Best Format For Your Content

September 20, 2020

Now that you have your content idea, how are you going to package it?

Will it be an e-book, a video, an infographic, a brochure, a report, a whitepaper, or a subscription to a mailing list?

Remember, your content will be gated, which means that for someone to get access to it, they have to provide their email or phone number.

Most gated content comes in the form of a PDF document. PDF is the easiest way of delivering content via email. Also, a PDF is sharable, can be read offline, and possibly there is the perception of a higher value since the user can keep a copy of the PDF.

If you decide to create a PDF, keep in mind people read them on their mobile phone or computer, so don't design them for print. Avoid columns and adjust the font size, so the PDF is readable on a mobile phone.

But your content doesn't have to be a PDF. It could be an engaging video or a webpage that gets updated over time with new information to stay relevant. 

Let's say you are maintaining a list of the "Top 50 furniture designers." then you could allow your visitors to see 20 of them on your web page, but if they want to see more, they have to enter their email address.

Continue reading with Part 10 - Setting up the landing page for your content strategy

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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