Geo-targeting with global reach

Prototype explains GEO targeting and mobile advertising on Gulf News.

Alexander Rauser, CEO of Prototype Interactive, said geo-targeting also gives companies the option of spreading their message worldwide given tools that place UAE ads, for example, on websites around the globe. 'This means if I am in the UAE and read news on a website in the US, a banner that is relevant to me could be shown,' Rauser said. 'One way this works is that such websites are connected to an advertising network. The website detects where the user is coming based on their IP address and then takes a banner for that location from a large pool of inventory.'

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""Upwardly Mobile the rise of mobile appsblog/upwardly-mobile-the-rise-of-mobile-appsThu Apr 14 2011 04:00:00 GMT+0400 (Gulf Standard Time)NewsAlexPrototype Interactive's CEO Alexander Rauser shares insights on the growing importance of mobile apps in our digital lifestyle.blog

Prototype Interactive's CEO Alexander Rauser shares insights on the growing importance of mobile apps in our digital lifestyle.

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How do you view the evolution of mobile apps around the world? How has it changed the lives users, in general?

In a recent survey conducted by AdMob, it has been discovered that users are spending up to 80 minutes a day using mobile applications. With the number of mobile applications readily available, there is a huge amount of content for users to consume.

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Mobile devices have increasingly become the centre of media consumption and interaction. Smartphones have become faster and more powerful and coupled with the availability of new generation tablet PC's such as the Apple iPad and Samsung Galaxy tab, hardware is easily accessible and can fit in your pocket.

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