How hotel apps could make a difference

July 12, 2013

Of the many industries that have drawn upon mobile app development in Dubai to make the most of the smartphone and tablet revolution, hotels seem to have especially benefitted. Customers appreciation of the hotel booking and customer service advantages of mobile apps was clear from the results of one survey conducted by MCD in November 2013.

Some 1000 domestic travelers in the category of business leisure and family were polled. All of those surveyed were smartphone owners and all had also stayed in hotels during recent months. There were various reasons why hotel residents made use of mobile apps according to the data although the biggest reason was access to maps of the area where they were staying.

Such maps were used by 83% of family travelers while among business travelers the favored smartphone features included the ordering-in of room service and amenities transportation arrangements and bill-paying. Some hotel apps even made it possible for the resident to use their mobile handset as a room key. Of all of the surveyed guests 68% were fans of their mobile apps showing concierge tips giving them advice on where they were staying.

A rather less popular reason to use a hotel booking app was to sync the traveler's smartphone with in-room TV. However it is thought that future years could see the more widespread syncing of smartphones with such services as Amazon Prime and Netflix meaning that instead of paying high fees for in-room movies and entertainment guests will be able to stream their own accounts. However few hotel apps even yet incorporate this service which points to an exciting future area of investigation for those establishments seeking services in app development in Dubai.

Hotels still considering the development of their own hotel app will be encouraged by the survey's finding that 74% of travelers considered hotel apps to have improved the overall experience of their stay. 4 in 5 travelers also expressed interest in using their mobile devices to set mobile preferences ranging from breakfast newspaper delivery and dietary restrictions to floor preference and allergies - even their preferred type of wine to drink.

The idea that such settings could be saved on their app so that their needs could be catered for by their chosen hotel was also deemed a good one by 87% of guests. It's another indicator of just what potential hotels can extract from the experience and know how in app development in Dubai offered by agencies like Prototype as establishments continue to join the mobile app space and refine existing apps for the benefit of valued customers.


Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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