Mobile App vs Responsive Website

May 2, 2014

Mobile traffic is skyrocketing and companies need to create strategies to capture mobile traffic across the web and app stores. This presentation shows the different approaches for defining a mobile strategy.

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Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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