Prototype revamps Dubai International Film Festival site

November 11, 2012

Prototype Interactive, based in Dubai Media City, announced that it is the official Digital Agency for the prestigious Dubai International Film Festival (DIFF) taking place 9th to 16th December 2012. Prototype Interactive is re-designing the current Dubai International Film Festival website as well as other digital assets including touch screen systems for cinemas, e-commerce system and other digital deliverables as well as online marketing and social applications.

'Winning the Dubai Film Festival 2012 project is a big achievement for Prototype Interactive. We look forward to working closely with DIFF to create a unique visitor experience through a dynamic and engaging website and a host of other digital platforms. DIFF fans, followers and partners from across the world, will enjoy DIFF's new innovative and engaging online presence - providing them with the latest news, highlights and gossip hot off the red carpet,' said Alexander Rauser, CEO, Prototype Interactive.

Mashreq Bank is a website design project that Prototype Interactive also recently worked on which launched in September 2012.

Using their expertise they planned the information architecture, detail design of the website and developed the interface on HTML to ensure an easy to use online experience for all visitors.

'1915' by Seddiqi, a flagship concept destination for fashion watches and accessories in the Middle East, had an integrated unique social communications strategy created by Prototype Interactive. Since the opening launch in February 2012 nearly 9,000 fans have joined their Facebook page.

Prototype Interactive recently celebrated a milestone, moving into larger offices in Dubai Media City to enjoy more 'creative space'. Prototype Interactive is a full service interactive agency helping brands to design and develop online marketing strategies, web experiences and mobile solutions.

Need help with your digital transformation strategy? Prototype is the right company to call. Book a free consultation.

""Top Digital Marketing Trends 2012blog/top-digital-marketing-trends-2012Mon May 28 2012 04:00:00 GMT+0400 (Gulf Standard Time)Social MediaAlexPrototype has recently been asked what are the top Digital Media trends to watch and here is our listblog

Prototype has recently been asked what are the top Digital Media trends to watch and here is our list:

Content Curation

   Whoop, whoop, who would have thought of content ��But seriously, with new sites like taking off like a rocket it shows that content discovery and sharing should become a very important part of your strategy. Content curation then means to discover, aggregate and share content that is relevant to a specific subject matter and for marketers there are different ways to get involved: either by creating content that is unique and sharable or gathering and curating content yourself. The more relevant, up to date and unique your content is the more people you can reach and have the opportunity to transport your brand messages and products.



   Location based marketing

   Still a bit new to the region we believe this could become very relevant very soon. Especially with new startups such as providing more relevant location based information about venues this could be a trend to watch and a good opportunity for first movers.



   We believe Gamification is something worth watching too. Gamification means to apply game like mechanics to situations that are not really a game. This means you turn your objectives into a game design where you allow users to collect points, badges and compete with each other. ��Think of asking users to read, share or involving your products or brand in virtual and physical transactions in order to obtain rewards.


   QR Codes

   While this one is not that new we believe we will see more and more QR code campaigns and integrated mobile campaigns in the future. There is also a lot of potential to make the QR Code destinations more interactive and engaging considering the wider adaptation of HTML5 support on mobile devices.


   All in all we believe it's about cross channel digital marketing and utilizing the right tools available to get the most out of your digital marketing campaign.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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