SEO Myths to Ignore

September 29, 2013

With SEO it is hard to know if you are coming or going sometimes. It is important for your business and ranking that you understand the myths from the facts. This blog is designed to help you establish which SEO myths to ignore and why so you can know you are making the right choices for your optimization.

SEO Myth #1 Links

Links have always been a favourite SEO term to throw around and there are several misconceptions surrounding links. First off is the idea that link building is more important than content You need valuable content for your inbound links to be of any value. SEO is all about bringing traffic to your site but if there is nothing interesting actually on your site then the whole process is useless. You need valuable content above everything.

Secondly is the idea that links are the most important factor when it comes to Google Rank. Keywords are still the top-ranking factor because your site has to match the search query. You need the appropriate keyword in your content for Google to find you and indirectly, your community.

SEO Myth #2 Bounce Rate

The second myth is that bounce rates affect your SEO. They do not. Google does not use bounce rates for its ranking. The main reason Google doesn't focus on the bounce rate is because, say you are looking for a quick answer to your question, you get it and you leave the website relatively quickly. The metric here is no use to Google. The concept of 'pogosticking' is a possible way that Google will measure your page in that if a user clicks out of your page quickly but then spends a lot of time in a different page, it suggests your page was not satisfactory.

SEO Myth #3 Optimizing homepage is enough

For some reason or another, people have got it into their heads that SEO is only necessary on the homepage of your website In theory, this is true. SEO takes people to your homepage and then they find their way to the rest of your site. But what a missed opportunity! Your other pages could rank well and then the overall value of your site SEO wise can build and build.

SEO Myth #4 Unique content = awesome rank

If only the power of content meant you ranked top. The fact of the matter is, if you just publish and leave it at that, then that content will not be as valuable as content shared and linked. You need your content to be relevant to your website and rich with the right keywords if you want your content to go far.

SEO Myth #5 They will find me

Some people just plain believe that eventually their community will find them. It is true that if you get some links from well-ranked sites that Google will eventually notice you, but SEO also improves the user experience and having this opinion just sets you up for another missed opportunity. Ultimately when your community lands on your page you want them to have an experience they come back for over and over. SEO helps to make this happen. And you get a better ranking and so on. It is necessary so don't ignore it.

Bonus chat:


There is some debate out there over the importance of meta-tagging in SEO. Some say they aren't a major factor, that you should still use them, but not have them be the main focus of your SEO strategy. Others say they are still vital if you hope to show up in search results. What do you think? Is meta-tagging a dying tactic? Leave your comments below:

For a more comprehensive strategy, get in touch with an SEO company. Dubai-based agency Prototype is ready to help you.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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