Steps to build a mobile strategy in aviation

July 25, 2015

Building mobile strategy for your business is more important than ever in light of how consumers are interacting with their devices, however only 13% of businesses in the Middle East have a mobile strategy. Despite the optimistic acceptance of mobile, businesses need guidance on how to improve the mobile experience with their brand as well as how to build a robust mobile strategy. One industry receiving pressure to provide a solid mobile experience for consumers is aviation. This whitepaper draws upon knowledge and understanding of a mobile centric business strategy and applies it to the aviation industry, including analysis of best practices from existing, innovative airline companies.

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Talk to our digital experience consultants to find out how we can help your company come up with an effective mobile strategy.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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