Top 7 Social Media Tools

February 9, 2016

There are plenty of new social media tools spinning around the digital world all the time but not all of them are particularly useful. Many a time you will get excited for a minute, download the thing and then never use it because it just doesn't fulfill its purpose. Then every once in awhile, you come across a social media tool that you cannot live without, that breezes in and makes the job of social media management so much more streamlined and pleasant. We like these moments so decided to share with you some of our latest favourites when it comes to the social media tool world, the ones that help you create, manage, schedule and measure your content efficiently. Here we go:


Notifier scans your online content, finds the people you have mentioned and tweets to those people on your behalf to let them know you have mentioned them. This fantastic tool solves a significant problem - that marketers do not have time to do this within their busy schedules. This automated process is easier to slip into a daily task and it also allows you to customize tweets to improve the personalization of each notification.


In 2015, the live-streaming phenomenon became a reality and users were live streaming themselves from each corner of the globe. Blab takes this concept one step further by adding a conversational piece. Users can participate in conversations with groups online and many content creators are using this tool as a powerful means to engage and build their community. Some are hosting their own shows and others are releasing their podcasts via the tool.


Crate is a content curation tool that lets you build a digital library full of blogs, influencers, keywords, topics, domains and so on. Crate then determines which content has performed best on social so you can prioritize what curated content) you would like to share. This handy tool takes away the time it takes to find content


Twazzup is a beginner's tool for researching and finding the most active influencers in the communities associated with their brand. Nowadays it is more and more important to be able to make real-time searches for trending topics associated with your industry and Twazzup helps to do this, finding the information that interests users the most. You can easily discover who is driving the conversations online around a trending topic and then actively seek out and engage that influencer.

Rival IQ

Rival IQ is leading the way in terms of social reporting by emailing users a Powerpoint weekly to show overall performance, competitive analyses and any changes that competitors may be doing to their social efforts. It is a great way to track competitors and analyse your social media marketing results.

Pablo 2.0

Buffer has design Pablo 2.0, a free app that lets you create very engaging social media pictures in 30 seconds. It doesn't brand your images, like other software out there, and you can choose specific dimensions when posting to Instagram, Facebook and Twitter.


The Zopim tool lets you monitor and engage with your website visitors with a real-time chat service. It is really easy to embed on your website and offers plenty of data about each of your visitors including location, browser and device. You can engage your reader in a discussion about the specific content they are reading and beyond. Zopim can even translate for you if you are speaking in different languages with your visitor.

What are your must-have social media tools? Tell us over on LinkedIn, Facebook and Twitter.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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