Top Fintech Startups to Watch

November 12, 2015

Why Fintech Companies are the Biggest Threat to Traditional Banks

Traditional financial institutions, out of date systems and lots of money are at stake with the revolution in financial tech. Fintech companies are transforming the banking experience by offering easy payment processes, opportunities to save consumers' money, ways to promote financial services such as investments and planning and ultimately by driving the industry into the next generation of banking. This blog discusses why Fintech startup companies are a threat to traditional banks and showcases some Fintech companies already paving the way to the future of banking.

Threat to Tradition

The financial industry has been so limited by process and tradition that it has fallen behind in terms of innovation and digital development leaving opportunities for less-established Fintech start up businesses to seize opportunities in the marketplace. As a result, huge financial institutions are being left behind, while start ups that provide helpful, personalised services are driving more and more users to their apps and/or websites everyday.

Let's look at some of the top Fintech start ups to watch in 2015 and the services each company offers:



Billguard started its journey as a service to help users identify hidden fees charged from their banks. It has since then grown into a fraud monitor and spend tracker where users are pushed warnings to their devices when suspicious activity occurs. So far, BillGuard has raised over $50 million in suspicious transactions for its users.



Wealthfront is one of the larger influencers in the automated financial advisory space and has $1 billion under the management of its proprietary algorithms. Wealthfront's competition is Betterment, Personal Capital and Intelligent Portfolios from Charles Schwab. Its success is attributed to the fact that the company attracts millennial investors who don't buy into some of the more traditional opinions. Wealthfront just raised an additional $64 million in their latest round of funding.

The Currency Cloud

The Currency Cloud

This Fintech start up is gaining market share in the international payments space, an area that is currently 85% controlled by banks. The London based company is popular amongst smaller businesses due to the agile nature of the platform: the features are added and adapted quickly, a feat that traditional banks are failing to achieve. The cloud has just received $10 million in the latest round of funding and almost acquires half a billion in payments per month.



Square basically did what every Fintech company dreams of. Square removed the hassle and expense of processing credit card payments for businesses by creating a simple, tech-driven answer. Square will send you a free credit card reader. All business owners have to do is download the app and start using it for payments. How do they make their money? Through higher transaction fees but these dont seem to turn users away as they are more interested in flexibility and freedom. Square is valued at $6 billion.



Venmo has revolutionised the digital wallet world by developing a method of paying your friends back with an easy to use social app that is free from transaction fees. The company began as a start-up but was acquired by online financial king PayPal in 2013. The company reports zero revenue however it is helping promote the name of it's bigger partner PayPal now bringing in $7.9 billion a year.

What are your top Fintech companies? Any new ideas out there? Let us know on our LinkedIn Facebook and Twitter.

Read more in our whitepaper - The Omnichannel Banking Experience - Why you need to go omnichannel and how to plan for success.

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Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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