Upwardly Mobile the rise of mobile apps

April 14, 2011

Prototype Interactive’s CEO Alexander Rauser shares insights on the growing importance of mobile apps in our digital lifestyle.

How do you view the evolution of mobile apps around the world? How has it changed the lives users, in general?

In a recent survey conducted by AdMob, it has been discovered that users are spending up to 80 minutes a day using mobile applications. With the number of mobile applications readily available, there is a huge amount of content for users to consume.

Mobile devices have increasingly become the centre of media consumption and interaction. Smartphones have become faster and more powerful and coupled with the availability of new generation tablet PC’s such as the Apple iPad and Samsung Galaxy tab, hardware is easily accessible and can fit in your pocket.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

Related Articles

Subscribe to our blog

Subscribe to our blog to receive relevant news and tips about digital transformation, app development, website development, UX, and UI design. Promise we won't spam you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.