What Prototype Likes Most About The New Lumia Devices

October 23, 2013

Nokia announced the launch of their first tablet, their Lumia 2520 and a new line of smartphones including the 1520 at the Nokia World Abu Dhabi 2013 Keynote yesterday, Tuesday, October 22, 2013. Prototype was at the event and here is what we found most impressive about the new features available with the new Lumia line. Read on to find out what to expect:

Nokia launched their first tablet along with three mid-range feature phones and two Lumia smartphones. There is lots of excitement surrounding the Lumia 2520 with its fourth generation mobile connectivity. The tablet is running Windows RT and comes with a 7GB Skydrive subscription and Microsoft Office including Outlook 2013.

At the global conference Nokia explored some of the more intimate features of their new range and we had two particular favourites:

Nokia Refocus:

One of the more inspiring developments revealed at the conference related to the camera experience. Nokia introduced a new member of their app line-up, the Nokia Refocus. It is an app that is compatible with all of Nokia's PureView Windows Phones and it allows users to refocus on parts of an image after the shot was taken. This is how it works:

The app, that needs to be accessed from the Windows Phone Start Screen, analyses the scene you are capturing on camera and then takes between two and eight pictures.

This amount of data then allows you to refocus on the picture in the foreground or background and you can even focus on colour points with the rest of the picture in black and white.

The picture can then be shared on your social profiles and your friends can also refocus the picture.

Pretty cool stuff.

Nokia Storyteller:

The idea behind Nokia Storyteller is just as its name suggests - it wants to tell your story via your photos and videos. Here is how it works:

It uses Nokia HERE maps to show where your pictures and videos are captured.

It keeps a digital log of the location of each picture and the user simply has to zoom to see where on the map it was taken.

For videos it uses the four microphones available with the Lumia 1520 to capture directional stereo audio that gives family and friends at home a 'richer' experience when you share them.


What does this say about the direction Nokia is taking with its mobile technology?

The learning is that Nokia, by focusing on their imaging capabilities, is creating outstanding phones with a real edge towards the competition, since they merge smartphone with pro camera and make it easy to create amazing content for everyone.

What do you think? Are you excited to see more developments like this from Nokia? How do you think the other players in the field will react?

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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