Why Live Streaming is taking the Professional World By Storm

November 17, 2015

Periscope is a new live streaming platform that broadcasts a live video feed from your smartphone to your followers. Periscope is available on iOS and Android and was acquired by Twitter in early 2015. The Periscope app reached over 1 million users in 10 days and there are over 10 million users now using the platform. This blog looks into the top 5 ways to use this app to further your businesses social exposure.

What is Periscope?

Periscope allows users to watch each other's broadcasts in real time. Followers can interact with broadcasts by liking or commenting on things happening in the broadcasts. Periscope is a handy new tool for businesses. Here are some ideas of ways to use the app for your business.

Announcements & Updates

In addition to written updates and announcements, Periscope gives you the tools to live-stream your announcements to your followers. This could be for a new product launch or new service offering. This live-streaming app allows you to give everyone the opportunity to watch something that was otherwise private in the past to those able to attend.

Live Product Demos

Periscope offers an easy way for businesses to showcase new products and services to see exactly how they work. It is also a great way to get instant feedback from your followers on the product so you can begin refining the product or services instantly.


If you have a product or service that requires education, Periscope is a great way to show your followers how to use your product or service. For example, if the product needs to be assembled, you could use the Periscope app to show followers how to assemble the parts. In addition, if you offer marketing services, you could live-stream weekly tips and tricks to guide users towards marketing best practices and new initiatives.

Questions & Answer

The Periscope app has tools embedded that allow your users to ask questions, making it the perfect platform to host a Q&A session. Interacting with your followers in this way allows your business to create an authority in your field by talking to your followers in an unrehearsed or edited format.

A Look Behind the Scenes

Followers of your business love to see things happening behind the scenes. Posts on other social media channels, such as Facebook and Twitter, that show behind the scenes images are always very popular. The Periscope app can be used to show your followers around your offices, allow followers to watch birthday celebrations and special occasions or any other cultural events. This strengthens the bond between your brand and your audience by allowing them an insider look at the life behind the scenes of your business.

Have you had a chance to play on Periscope yet? Tell us your experience over on LinkedIn, Twitter and Facebook.

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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