Driving Traffic to Your Content Landing Page

September 20, 2020
content promotion diagram

Driving targeted traffic to your content is critical for success. You can promote your content by using social media, sending it to your email list, or adding it to your homepage.

Of course, you can also invest in advertising campaigns.

The following factors will determine the success of your campaign.

  • How many of your buyer persona can you reach
  • How precisely can you target them
  • How well does the content resonate with them
  • How much competition is there for this type of customer

Most important, you have to be able to measure which traffic source works best. Using Google Analytics and UTM codes, you can identify precisely where your traffic originated from.

The process is pretty easy; you take your landing page URL and add parameters for the campaign source, medium, and name — for example, Newsletter, Email, and August Edition.

I will provide you a link to a tool that you can use to create these codes easily.


Testing your campaign is essential for you to know what works and what doesn't, it takes time, but it is worth it.

Continue reading with Part 12 - Following up with your content marketing leads

Written by
Alexander Rauser
Alexander Rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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