Mobile Apps
Project Type

Plan Advisor App

Point of sale plan advisor for du.

du plan advisor app case study banner

Creating a tool that gives personalized recommendations to customers


du the leading telecom operator in the United Arab Emirates tasked us to create a digital plan advisor that would enable their point of sales team to make mobile plan recommendations based on user profiles.

We designed the plan advisor, a mobile web application that would take inputs based on past usage and recommend the perfect mobile plan.

du pan advisor app mockups

Usability and simplicity

The Design

We designed a simple step by step wizard that would take users through the process of finding their perfect plan.

Each step would be part of a simple user interface with point and click controls.

A lean user interface to create a simplistic, but effective web app

The Design

du plan advisor app photo

Minimalistic Design

The design focused on function and the task was to create the most easy to use application.


The app is available in English and Arabic language.

Digital branding

The du brand was applied to the UI design using fonts, colors and icons.

du plan advisor app images

A digital recommendation engine for the real world

The Result

Users can now get personalized recommendations on their mobile plans using an intuitive experience.

The application was implemented in all stores across the country.

Experience it live

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