Alexander Rauser

Digital transformation expert, consultant, and CEO of Prototype.

He wrote two books on digital strategy and transformation; and designed the DSX program and workshop to help enterprises identify opportunities to improve how they operate through purposeful digital technology investments.

Digital transformation expert alexander rauser


Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX, a digital strategy and transformation program for enterprises.

When the first-ever MP3 players popped on the scene, followed in 2001 by Apple’s iPod, this new tech disrupted the music industry, including the company Alexander worked so passionately for. That event opened his eyes to just how quickly an entire industry can be turned on its head.

Based on these events he made it his personal mission to be a digital transformation expert and help enterprises across industries, by implementing practical methods of technology utilization, innovation, and operations transformation, he has helped countless brands improve their digital footprints.

His team has worked with companies of all sizes, from startups to multinational firms. Throughout this work, they have obtained a uniquely deep insight into the toughest digital transformation challenges faced by organizations today.

He founded his company, Prototype, in 2010. Prototype is a Digital Strategy & Transformation agency that offers organizations of all sizes a guide to achieving success in digital transformation via a highly skilled team of UX, development, and marketing experts.
Alexander and his team at Prototype since then had the opportunity to work with customers ranging from international brands such as Apple, Microsoft, Emirates Airlines as well as startups and industry disruptors.

Prototype has also given indispensable insights to other companies in the tech, finance, telecommunications, hospitality, and real estate industries.

With the combined experience on Alexander’s team, they can successfully lead your company through the entire innovation and digitization processes with the help of the DSX programs.


Digital Strategy: A Guide to Digital Business Transformation

Practical solutions for modern enterprises to establish a simple model that drives their digital innovation programs.

Boardroom Guide to Digital Accountability

From the server room to the boardroom. Equipping top executives with the tools to ensure future digital success.

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digital strategy workshop by alex rauser

Solving your Digital Transformation Challenges

It's our mission to help executives and entrepreneurs to maximize ROI on their digital strategy, transformation, and technology projects.

Instead of focusing on the business as a whole, our method focuses on individual business objectives and, therefore, creates value much faster than conventional transformation frameworks.

The DSX program offers:

  • A reduction in costs by quickly validating and implementing new digital initiatives.
  • The avoidance of vendor lock-ins, and ability to maintain control of your digital future.
  • The fastest time-to-value digital transformation implementation method.

While conventionally, a digital transformation project is the result of a single strategy, the DSX programs fully customizable model allows creating unlimited sub-strategies that are aligned to the overall enterprise goals and rolled out in small iterative cycles. The result is a faster return on investment.

This method also further allows for greater flexibility when it comes to large enterprises with multiple brands and business units.

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“Prototype continues to provide Emirates digital with excellent service. They actively create exciting ideas and offer learning opportunities to assist us in keeping our teams engaged..”

Joanne Cullen Griffin
Digital Products Manager, Emirates Airlines
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“Prototype team is supporting us with everything they can. If you're looking for a professional and fast team to support you in development and design, they're the team!.”

Emad Kamal
Head of UX, STC

Hundreds of Satisfied Android App Development Clients

We’ve worked with different brands from different verticals such as software, telecommunications, logistics, entertainment for their Android application development services needs.

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Work with me and my team

Our system is perfect for all business managers from entrepreneurs to C-level executives.Regardless of how many digital tools are in your company belt, Alexander and his team of digital transformation experts at Prototype can help you streamline everything into one cohesive strategy that helps you maximize your ROI, no matter what your project is.

By evaluating all of your current platforms, we help you define process performance measurements and design a plan that helps your brand continuously evolve, improve, and outperform your competition.

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dsx template workshop

The DSX Program guides you through a proven 10-step method that evaluates your entire digital landscape.

This program is for you if you’re a business that…

  • Needs a proven approach to audit, plan and enhance their digital performance
  • Wants to improve their bottom line by saving operational cost, optimizing processes, or driving more revenue
  • Plans on enhancing its customer experience by the introduction of new digital offerings or optimizing your existing channels to optimize overall performance
contact us

Our DSX Packages generate positive business value, optimize your processes, and delight your current customers while bringing in new prospects. Contact Prototype for personalized packages based on your requirements.

Contact Us

If any of the above has ever been a pain point or a concern for you and your brand, reach out and our digital business consultants will lead you to your future digital success.

Thank you for contacting us. We will reach out to you within 24 hours.
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