With over 1 million active users per month, the WiFi page of Dubai Airports is an attraction on its own. But how do you leverage the traffic on this popular digital channel to inform passengers, create insights, and promote value-added services?
Prototype was tasked to design the new WiFi landing page and conducted user research to identify what content and information passengers would be most included to consume. Further, the page included the promotion of services and third-party API integrations to generate additional commercial opportunities for the airport.
The main objective was to create a resource that would enhance the experience for Dubai Airports passengers while providing the airport with commercial opportunities and data insights.
Through a short initial consultation, we can help you create detailed requirements for your digital project. Our experts can help you save costs, avoid common pitfalls, and utilize the best methodology to achieve your objectives. Get in touch to discuss your project today.