Dubai Holding
Real Estate
Web Design
Project Type

Dubai Retail Website

Dubai Retail is the retail management arm of Dubai Holding and is responsible for developing, managing, and operating over 1,000 retail shops located in strategic commercial areas of Dubai. Prototype was tasked to create the online strategy and website that would act as a communication hub between partners and tenants as well as generate leads for the business.

The Strategy

To create a competitive edge and stand out in the market, we focused on positioning the website as a prime destination for retailers through its modern design and content. In addition, we created a design system that would allow various elements of the website to be used across different businesses within Dubai Retail, therefore creating consistency and efficiencies.

The main objective was to generate and nurture leads for the business and to manifest the digital brand of Dubai Retail.


• Sitecore

• Drupal CMS

• Bootstrap as responsive framework

• ReactJS as application framework


The Process

• DSX Workshop

• UX and UI Design

• Development and QA

• Delivery

A clean, modern design that highlights prime properties and works perfectly on mobile devices using responsive website design.

Experience it live

Tell us about your next project and receive a free consultation

Through a short initial consultation, we can help you create detailed requirements for your digital project. Our experts can help you save costs, avoid common pitfalls, and utilize the best methodology to achieve your objectives. Get in touch to discuss your project today.

Thank you for contacting us. We will reach out to you within 24 hours.
Oops! Something went wrong while submitting the form.