Emirates Engineering
Web Design
Project Type


Emirates Engineering, the aircraft maintenance branch of Emirates Group, was looking to update its old website to align with the new branding and chose to continue their partnership with Prototype after the success of other digital projects.

The Strategy

While adhering to the group branding, we focused on micro animations, interactions, and responsive web design to elevate the results of the website and create a unique experience.

emirates engineering website case study banner

Initial State of the Project

Emirates required a new website for Emirates Engineering in line with the new brand identity. To create efficiencies, the design of the new website was aligned with the work we have done for Emirates Group Careers.

emirates engineering website mockup

User Experience Design Process

Our UX/UI team started with mapping out user journeys, writing the required user stories and then translated them into visual designs.

emirates engineering ux design process

Project Approach

The project followed our user experience stages from initial audit to final designs. The stages included:

  • UX Audit: benchmarking and competitive analysis
  • UX: IA and Sitemap
  • UX: Wireframes
  • UI: Conceptualization
  • UI: Detail Designs


  • Retina support on images to provide high-resolution graphics
  • HTML website served with Nginx and Node.js
  • jQuery
  • Modernizr
  • Akamai

The Results

  • Clean and modern UI consistent with Emirates Group brand guides
  • Smooth animations
  • Search engine friendly structure
Experience it live

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