Web Design
Project Type

FoodTech Challenge

Tamkeen approached Prototype to redesign the Food Tech Challenge website for its third iteration. FoodTech Challenge is a $1 Million global business case competition with a focus on solving UAE’s agricultural and food problems through technology. They needed a website that would attract submissions while raising awareness about the food and water security issues in the country.

The Strategy

Since the project requires generating interest from innovators and businesses that are looking for genuine and credible support, Prototype proposed to highlight the competition’s credibility through its partners, judges, prizes, criteria, and the experience of previous participants and winners.

The main objective of this website project was to attract high-potential food and ag-tech companies in UAE.

The Process


UX Research

UX Design

UI Design

Development and QA


Delivery and Support



A vibrant and flexible design that can be easily updated based on the stage of the competition. The site garnered hundreds of official submissions from businesses around the world.

Experience it live

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