Chalhoub Group
Project Type

WoW by Wojooh Website

Website for new makeup line WoW by Wojooh. Prototype Interactive was tasked to design and develop the website for new makeup line WoW by Wojooh.

wow by wojooh website case study banner

Sneak Peek.


Prototype Interactive was tasked to design and develop the website for new makeup line WoW by Wojooh.

The website is an invite only website and allows users to get a sneak peek at the new makeup line launched by Wojooh.

wow by wojooh website photo

Focus on distinct user experience

The Challenge

The main challenge with this project was ensuring the user experience was seamless for visitors from requesting an invite, to login and to accessing the exclusive content within the website such as press releases, product reviews and backstage information.

The Solution

Powered by Sitefinity CMS and available in English and Arabic

wow by wojooh website screenshot

UX Design

The user experience is vital to a project like this so we spent the initial phases of the case working on UX design and detail design.

Front-end development

We used the bootstrap framework to code the HTML for the site and to enable us to create an easy to extend UI.

Backend development and integration

The ready design in HTML format was integrated with the Sitefinity backend and custom modules developed where needed.

wow by woojoh website login

The Wojooh Experience

The Result

We put special emphasis on testing all of our projects to ensure the usability and design is exceptional before we sign off on the project.

The site was launched late 2014 and is used as the main communication platform with both the press and media. Follow this link to sign up and experience the Wojooh experience for yourself.

Experience it live

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